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Category Archives for Business
The Disturbing Email that Lost a Good Client
Yesterday I told you about a good client who went radio silent on me in 2012 after sending me regular work for about three years. And I teased you that something had happened to destroy that business relationship. Want to know what it was? Truth is, I didn’t know myself until 2019. I had to […]
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What I Learned about Freelancing After Going Broke in 2013
Confession: I was totally broke in October 2013. And I don’t mean broke in a figurative sense like I didn’t have much money. I mean broke in a very literal sense in that I had less than zero dollars. In September and October 2013, my consumer debt had ballooned up past $70K (again). And I […]
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11 Email Subject Line Templates Every Marketer Should Know
Ever wondered how to write effective subject lines quickly and easily? Well, read on because I’m about to share two decades of email and subject line experience with you — including 11 proven subject line templates I discovered while running a publishing division. As I write this, I’m responsible for sending 31 million emails a […]
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7 Simple Tips for Getting More High Quality Traffic
Since I’ve been marketing on the Internet for more than six 13 years now, both as an employee and a freelance copywriter, I’ve learned quite a few things about generating traffic. In fact, TRAFFIC was one of the first subjects I ever dove head-first into — even before copywriting. This is not to say I’m […]
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My Embarrassing Amway Story I Kept in the Closet Until Now
Back when I was 18 years old, I got into Amway. My parents had first gotten into Amway when I was around 12 years old. I still remember thumbing through their Profiles of Success books (see photo below) and reading about all the ordinary people who’d become “Diamonds” in the business. Those success stories made a big […]
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